Does It Matter What Camera You Use?

May 31, 2022

Smartphones are a marvel. Between their high-grade cameras, media streaming capabilities, and communication apps, they’ve completely transformed business and society, mostly for the better.

But does that mean you should use the latest and greatest smartphone with cutting-edge cameras over more expensive – and capable – professional equipment for your marketing and advertising? The answer isn’t as clear as you might think. Let’s take a closer look.

The Case for Smartphones in Marketing

I’ll keep this short and sweet. There’s something to be said for the convenience and spontaneity a smartphone can bring to your messaging. Thinking about making a short, lo-fi, selfie-style clip for social media? Well, that shiny new iPhone or Android in your pocket might work great. Further, given how far smartphone cameras have come in recent years, it’s tempting to push the envelope a bit more, take that technological marvel from your pocket, and use it for other areas in your video marketing strategy. However, just because you can use a smartphone doesn’t mean you should.

The Case for Professional Cameras

Remember, the whole point of your marketing is to stand out from the crowd. To distinguish your brand, people, and organization from the countless others trying to grab those very same attention spans. That said, is a smartphone-shot clip going to help you stand out? Probably not. Just as importantly, it’s likely not going to drive your brand identity in a direction you want.

That’s not to say you couldn’t create professional looking video with a smartphone under absolutely ideal conditions, but how often is the lighting or audio absolutely ideal? In the end, it’s far easier to convey professionalism and expertise when an expert has professional equipment in their hands, something they can manipulate and control to match what they see in their mind’s eye.

Think of it this way – you wouldn’t ask an artist to paint a masterpiece when they’re missing half the colors from their palette. With professional cameras, you’re providing the full spectrum of colors to the artist, a notion your video marketing strategy will reflect through impact and engagement. And our team here at Castleview is ready to make that happen. So let’s talk!